First of all the company will introduce a new version of its cloud which de facto all its users are obliged to join. I know only a few people who use an iPhone without iCloud set up. Based on the effect of scale Apple has the largest ecosystem of devices in the world the company has used its position in the service of privacy protection not for the first time. The new iCloud + will offer customers a network activated by default VPN i.e. it will redirect all Internet traffic that takes place between the device and any server in the world through a kind of proprietary defensive wall. By assigning random IP addresses it will anonymise the user.

What does this mean in practice? All kinds of scripts and tracking services can stop returning reliable data overnight. Second new versions of Apple's operating systems will include Mail Privacy Protection. Tracking the Taiwan WhatsApp Number List opening of an email and whether the recipient has read it is something that many companies and advertisers are all about marketing. In addition there are email clients whose job is to inform users when their messages have been opened. Apple will not allow such actions in its systems which will debut in the fall of this year.

Thirdly today users of the current version of iOS iPadOS have at their disposal the App Tracking Transparency tool enabled by default which makes it difficult to track and exchange user data between applications. And why now after all it is not worth panicking you ask? OR is not the same as ROI Open Rate which is one of the basic indicators of email marketing tells us whether someone has opened our message. But it doesn't say anything else! Much more important is the ROI indicator which tells about the profitability of our campaigns which we have written about many times on our blog.