A product or service and make a decision before even stepping into a store. If a consumer searches for Café Winterhude they want information about various offers in this region. He goes on a local customer journey sometimes without even being there at all. However the majority of companies do not see themselves as local. The result is often a purely global marketing strategy that neglects the local. Competitors who pay attention to this aspect on the other hand can stand out from the crowd online. As a digital agency you can start here support your customers by developing a holistic marketing strategy that implements the global vision at the local level. With this valuable competence you can expand your agency portfolio and secure additional media budgets.
Would you like to get straight to the heart of the matter Then read our pocket guide for digital agencies on Near Me Marketing. Study shows Brand name is not enough More than half of all Google searches have a local intent as users search for products and services nearby. But what are they looking for A study of locations from of the world s biggest brands whatsapp mobile number list found it s not the brand names. of local searches on large companies are unbranded compared to for SMB. Without a localized branding strategy brands get lost in unbranded searches. Consumers want to know their options. That is why they are looking for the product or service itself coffee shop near me rather than the provider Starbucks near me.This is a stumbling block for companies that rely on brand awareness to stay ahead of local competition.
Your chance of all brands do not have a localized marketing strategy The fact that percent of companies don t meet the basic requirements to stand out in Near Me searches presents a huge opportunity for digital agencies. The sooner you implement a localized marketing strategy for your clients the more you get for your client and the more you position your agency as a thought leader and expert. For offline and online information to match the basics need to be in place precise location pins on Google Maps up to date opening times and local offers in all online directories. Establishing a local brand tonality and responding quickly to ratings and comments is just as important. This is how you lead consumers to your locations and ensure that they come back.