Personalize where you can Customer expectations are also increasing in the field of personalization. E-commerce websites are often still very impersonal, while a simple greeting such as 'Hello –name-' is already a good start to creating an emotional bond between both parties. When you log in to Boll and browse the homepage, related or matching your previous purchases and a list of products that you have viewed before. Amazon takes this one step further on the homepage. At the top of the page, Amazon suggests a selection of links that are most relevant to me based on my viewing and ordering history.

Further down the page, I get recommendations for Prime Video, related products to previously viewed products, new products that may be of interest to me, recommendations context you phone number list are the based on my Wishlist, and a list of recommended products based on what others buy, which they and I do too. have bought. For example, Amazon's entire homepage seems to be dedicated to 'me'. Amazon clearly knows where my interests lie when it comes to online shopping. customer experience 6 Be careful of which data you use and how far you go back in time. Amazon's browsing history goes back up to a few months, but also gives the option to delete everything or disable browsing history completely. Personalization is nice for the customer, but don't go too far.

Find out where the customer is located Good communication is extremely important when it comes to keeping your customers happy. Make sure you are present where the customer is active. One is on Facebook, while the other prefers to be in touch via email. So some form of personalization also comes into play here. To do this, you first have to do some research to map out where customers are online and which channels they use for questions and support. this. These help you understand and map out the customers and their needs. You, as it were, draw up fictitious profiles of your target groups.