Networks and sustainable communication Investing in the communication of its CSR and sustainable development strategies on social networks helps the companies involved to show how they act for sustainable development through their everyday work. Those who know how to use these levers to extend their communication around their efforts on the issue of sustainability, are those who attract the most attention from consumers today. michelin fb Moreover, these values, which are translated through social networks like Facebook and Twitter, give the company an image that is committed and attentive to its customers.
Which has a very positive effect on its e-reputation. In addition, soon to overtake Twitter as number 1 in sustainable B2B corporate communication, LinkedIn is becoming fax list an increasingly used vector of communication by companies wishing to bring added value to their community. Use the different media available to get your messages across The quality of the message is as important as the content when trying to reach Internet users: on social networks as on all sites, it is necessary to use attractive visuals and impactful messages to generate reactions and commitment from his community.
The more subscribers it reaches, the more the publication will be shared and liked, thus increasing its visibility and yours in a notorious way. Use videos to promote your ideas Having a YouTube channel is an excellent way for brands to spread their messages: video is a popular medium that is especially retained by Internet users, and its ease of sharing gives even more scope to the content. collectivaction Use Google AdWords tools as an acquisition lever In the same spirit as the Youtube video channel, it is possible to broadcast videos on social networks, but in a sponsored way.