The collect positive reviews online or on your website itself! Or, for example, see if your product or service is being discussed by users on a public forum. And whether there are positive mentions, that is a (positive) signal of authority. Consider creating a Wikipedia page, or getting a mention. To create a Wikipedia page about your company or website, you must also have authority. Hence this is a positive signal. Increase reliability Make it clear that users can trust the information you share. And make sure that you create reliable and consistent content. For example, try to create “social proof” by distributing the content via social media and collecting reactions to the content there. Or, for example, turn it into a press release.

content “trustworthy”, that is of course the ultimate proof. Use (scientific) sources and evidence for the information you provide. When you substantiate the content in this things Singapore phone number list to way, it is a signal for reliability. Review your (most important) content and articles regularly. Adjust information and add new insights. Also make it clear with a date when the last update of the article was posted. Be careful with the (aggressive) use of advertisements. This is especially a negative signal if advertisements distract users from the content. Check content for spelling and grammar.

An error can happen, but if your content is full of these types of errors, then that is not a positive signal. Google EAT is a concept that is becoming increasingly important in Google Search and also in more places on the internet. It is Google's way of integrating (and guaranteeing to the user) things like expertise, authority, reliability and therefore also quality in the online world. It is therefore wise to look at how you can incorporate it into your website and online presence. Have you enthusiastically started working with Google EAT, and are you running into something, feel free to ask us a question ! And haven't you read about Google EAT yet.